OMAi's presence at the Ars Electronica Festival 2017 spanned five days filled with Tagtool action — the presentation of the new Tagtool, an installation at PostCity, several spontaneous outdoors projections, and a show at the Deep Space 8K.
.jpg)
OMAi's presence at the Ars Electronica Festival 2017 spanned five days filled with Tagtool action — the presentation of the new Tagtool, an installation at PostCity, several spontaneous outdoors projections, and a show at the Deep Space 8K.
The New Tagtool was presented at Central, one of Ars Electronica’s venues right in the center of Linz. Markus Dorninger, one of the creators of Tagtool, started with a short recap of the story of the Tagtool project. After all, Tagtool is celebrating its first decade this year! After a demo of the new app, the audience could then try their hands on it.
During the entire festival duration, OMAi and the Create Your World team hosted the Animation:Lab at PostCity, the main location of the Ars Electronica Festival. It offered a large panorama projection and two “micro-mapping” stations for objects (eg. Lego) to be painted with light. For nearly ten hours a day all stations where permanently in use by our visitors, many of them experiencing collaborative live painting and animation for the first time.
Despite the tight schedule, the Tagtool Crew ventured out twice for guerrilla sessions at night. The first action was a playful re-interpretation the building-sized festival poster at the entrance of PostCity during the opening event. Two days later the Offenes Kulturhaus, another festival location, received some colorful interventions.
On the last day it was time for the grand finale at the immersive Deep Space in the Ars Electronica Center. OMAi created a custom-made scenario for this special projection setup: A majestic waterfall, flowing into a magical pond inside the jungle. Vistitors roamed the colorful immersive environment and even contributed their own drawings on multiple Tagtool Stations.
During the festival days OMAi was supported by several Tagtoolers from the worldwide community. They contributed their skills, creativity and hard work to help presenting Tagtool in the best possible way. Many thanks and utmost respect go out to Yagu Art, Frances Sander, Dima Berzon and Tom Stockinger. Another round of special thanks is reserved for the team of U19 – Create Your World (Babsi, Lisa, Remo, Hans Christian)! Special thanks go out to 4youreye ProjectionArt for providing the projectors.
For questions regarding the Tagtool app, please visit the Tagtool support page.
